PROFILE
The outsider’s vision
The first Asian director general of the World Intellectual Property Organization, Daren Tang, tells Muireann Bolger why he aims to serve the underserved in IP.
In any roll call of director generals who have taken the helm at the World Intellectual Property Organization (WIPO) after securing the top job in IP, Daren Tang stands out.
As the first Asian to be appointed to lead the United Nations agency, he is acutely aware that such visibility matters.
Indeed, Tang—who took the role in 2020 after a spell as director of the IP Office of Singapore (IPOS) and then beating Wang Binying, WIPO’s then deputy director general to the post—celebrates his ‘outsider status’.
“I’m the first director general to come from outside WIPO; all my predecessors for the past 40 years have been promoted from within the organisation,” he notes.
And after coming from a different career path than his predecessors, as well as the cultural melting pot of Singapore, he believes he is well-placed to promote and foster working cultures “that are more open, dynamic, and transparent”.
As a caveat, however, he observes that: “Cultural change doesn’t come easily. You need to change habits that have been established for quite some time.”
But despite being visibly tired after emerging from an “intense working period” when he joins WIPR Diversity for a call—and these acknowledged barriers —Tang’s enthusiasm for promoting D&I appears boundless.
“I have a vision of what the world can potentially look like in 20 years’ time. I continually imagine a better world for my children to live in, work in and raise their loved ones,” the former international awyer, committed family man and accomplished jazz musician enthuses.
Taking action
And such a vision requires action rather than mere words, insists Tang, who has lost substantial shut-eye after having just emerged from a “frantic” fortnight overseeing WIPO’s Assemblies.
In landmark developments, the event welcomed a breakthrough in hitherto stalled treaty agreements covering design law as well as the protection of generic resources and traditional knowledge—a breakthrough much sought after by indigenous communities.
“I could see tears and it was quite amazing. I didn’t expect this—no one expected it,” says Tang, who adds that such material progress needs to be seen more in the delivery of D&I goals.
“We don’t just want to talk, or add noise. I want WIPO to be a place where people act after talking,” he says.
And Tang is no stranger to achieving ambitious and visionary goals. His five-year term at the head of IPOS saw major updates to Singapore’s IP Hub master plan, legislative and policy reforms to the IP regime, and a scaling up of international engagement.
By the end of his tenure in 2020, he had driven the strategic transformation of IPOS from an IP registry and regulator into a core industry agency at the heart of Singapore’s economy.
Serving the underserved
Now his attention is firmly fixed on global ambitions—and his message that the potential of IP is open to everybody, regardless of background or circumstances.
“We are the global agency for IP, so the most important aim is to build a more inclusive IP ecosystem throughout the world,” he emphasises.
In his opening speech marking his appointment to WIPO, he underscored how after 50 years, several member states remain unaware of how IP can help advance their economies.
Special attention, he urged, must be paid to those that need more help, especially the developing countries and the least developed among them—and this support must respect political, economic and cultural considerations.
”We are the global agency for IP, so the most important aim is to build a more inclusive IP ecosystem throughout the world.”
Daren Tang
To achieve this, Tang tells WIPR Diversity that he is determined to correct a widespread and long-held misconception.
“Historically, the IP system has served big companies: after all they know how to use the IP system. And while there’s nothing wrong with that, we’re now trying more to serve the underserved,” he explains.
This involves reaching out to four core groups: women, young people, indigenous communities, and small and medium-sized enterprises (SMEs).
“It’s our plan for the next five years to reach out to communities that have felt for too long that IP is not a friend, and that it’s something to be feared or very mysterious,” adds Tang.
Challenges remain
But challenges loom large, as he ruefully acknowledges that gender parity in patenting remains a distant prospect.
According to WIPO research, only 16.5% of inventors named in international patent applications in 2020 were women. The organisation estimates that, at the current pace, gender parity amongst listed inventors will only be reached in 2058.
The statistics “are just not good enough”, reflects Tang, who proceeds to qualify this with a typically resolute call to action.
“We really need to get to work to try and change them. That means bringing more women to science, technology, engineering and maths (STEM), which in turn means that more are likely to enter the IP profession. Then, from there, we should be able to see better gender parity in the technological aspects of IP. But the question is, what are we doing right now to help to shape this?”
One answer comes in the form of WIPO’s new IP and gender champion—the first in its history. Tang appointed Lisa Jorgenson, who became the first female deputy director general for WIPO’s patents and technology sector in November 2020, to take on this role in promoting greater gender diversity in IP and innovation worldwide.
Tackling pandemic setbacks
“But things don’t change overnight,” concedes Tang, noting that a critical driving factor in moving the needle of D&I—education—has been dealt a devastating blow by COVID-19.
According to an August 2020 United Nation’s report, “Impact of COVID-19 on SDG progress: a statistical perspective”, the pandemic has severely disrupted efforts to achieve key educational goals in developing countries.
“Education has taken a beating. Yes, of course, some have been able to move to distance and e-learning, but for those living in countries without that current infrastructure, that’s just not possible,” reflects Tang.
The pandemic has been particularly harsh on women innovators in developing countries, he continues.
According to the Global Entrepreneurship Monitor’s (GEM’s) 2021 report on women’s entrepreneurship, the highest rates of female entrepreneurial activity are found in low income countries in Latin America and the Caribbean (24%) followed by the Middle East and Africa (16.3%), compared to just 5.7% in Europe and North America.
On the downside, women entrepreneurs globally reported a 20% higher rate of business closures due to the pandemic.
“A lot of entrepreneurs in developing economies are women; so if they are not able to access education or develop and market their products locally, then this period has been incredibly tough for them,” adds Tang.
To soften these blows, WIPO has unveiled a COVID-19 package to member states of WIPO, to help them to not just overcome the pandemic—but recover from it.
For example, the agency launched a project for a group of women in the Oaxaca region in Mexico whose livelihoods had been adversely affected. This initiative supports these female entrepreneurs who have a traditional handicraft, a form of silk weaving called “Seda de Cajonos”, which has recently obtained a status of geographical indication (GI).
“This helps them to combine GI protection with the use of trademarks, designs and other types of IP, to market, brand and package this artisanal product in a way that takes it to the world while respecting local traditions,” explains Tang.
New opportunities
Additionally, throughout Chile, Colombia, the Dominican Republic and Mexico, WIPO is running a project to support 32 women in STEM careers through a tailored-made training and mentorship programme that develops practical IP skills in areas such as biotechnology, engineering and chemistry.
In Uganda, WIPO is mentoring 70 women entrepreneurs in using IP for product development and commercialisation—leading to the issuance of 13 trademark certificates to support these entrepreneurs with their brand strategy, with another 15 in the pipeline.
These endeavours also extend to regions such as the Middle East where traditionally patriarchal notions concerning women’s careers have prevailed.
“We recently launched our first project on IP and women entrepreneurship in the Arab region, which is helping 35 female entrepreneurs in Petra, Jordan, register, manage and commercialise their IP rights,” adds Tang.
Youthful ambition
Engaging with youth is another key priority for the organisation, as studies also show that the young have also been disproportionately affected by the pandemic.
According to the Organisation for Economic Co-operation and Development (OECD), young people have been particularly affected by the crisis when it comes to educational opportunities, employment, mental health, disposable income and participation in public life.
The results of the OECD Risks That Matter 2020 survey revealed that two in three 18‑to‑29‑year-olds are worried about their household’s finances and overall social and economic well-being.
Additionally, the OECD warned that the long-term effects of the crisis may widen generational inequalities.
“Young people are not only our future innovators and creators, but they are a large part of the population in developing regions such as Africa, where 65% of the population is under 30,” says Tang.
To strengthen such potential, WIPO has developed a regional youth entrepreneurship programme in Africa. Through mentorship and IP skills development, this programme supports more young African entrepreneurs to use the IP system to develop their businesses.
“We are also working towards a new project with Cabo Verde to train 200 young entrepreneurs in unlocking the value of IP,” notes Tang.
”It’s our plan for the next five years to reach out to communities that have felt for too long that IP is not a friend.”
Language matters
Supporting start-ups as well as SMEs to use IP for business growth is another key feature of WIPO’s work.
As Tang observes, SMEs play a critical role in the global economy, accounting for 90% of all companies in the world, employing 70% of the global labour force and generating up to half of global GDP.
And indigenous communities especially need this support. For example, today about 1.5 million of the Amazon population is indigenous and distributed across 385 ethnic groups, but their livelihoods have been increasingly threatened by industrial scale deforestation.
According to data from Brazil’s National Institute for Space Research (INPE), deforestation reached an all-time high in the Amazon last year.
To offer support, WIPO launched its first community-focused initiative in Brazil last year, working with the government agency SEBRAE to support the development of collective marks for the Tefé and Alvarães communities in the Amazon. This has supported 420 producers to create value from products made of local flour, honey, and oils.
Beyond these programmes, WIPO is delivering a range of national and regional GI projects, including those in support of Senegal’s ‘Madd de Casamance’, Algeria’s ‘Miel de Chechar’, Cambodia’s ‘Kampot Sea Salt’ and ‘Kava’ from the Pacific Islands.
As well as running regular projects to train SMEs in Ethiopia, Saudi Arabia, Syria, Trinidad and Tobago, Ukraine and others, WIPO has launched a programme on IP commercialisation and monetisation for SMEs in Colombia, the Dominican Republic and Peru and is working with El Salvador and Georgia on training programmes for small businesses in their technology and agricultural sectors.
And the word about such opportunities seems to be spreading. By the end of 2021, WIPO’s academy has reached 15,000 participating SMEs, a 20% increase over two years.
In November, WIPO launched its IP Diagnostics tool, which has since helped more than 3,500 business owners understand their IP assets and how they are connected to business strategy, generating over 1,000 personalised reports. “The tool has already been translated into the six UN languages, with two more languages soon to be added,” says Tang.
This is a key development, because as he notes, language is a powerful tool for change. and has “always been political”.
“It makes sense for us to be able to provide our services in languages that people are comfortable with. We have to manage the language issues quite carefully and sensitively to ensure that we bring people on board,” he says.
After all, the breakthrough at the summer Assemblies has shown the power of collaborative language when combined with action.
“We can play a constructive role by creating the best atmosphere in which people can come together, converse, and then land on something concrete,” insists Tang.
“In this way,” he forecasts in a characteristically optimistic fashion, “we can change the entire global IP landscape”.
Images, from top: Shutterstock / peterschreiber.media, 3DConcepts