JOHN SBROCCO

John Sbrocco started his career as president of building material company Stonetech, where he worked from 2001 to 2005. In 2005 he became a consultant at Certified Financial Services. He has been a podcast host at Heads Up Adviser since August 2018 and a healthcare consultant at Questige since 2013, where he advises C-suite executives looking to move away from the healthcare status quo by helping them uncover, identify, and eliminate the medical spend waste that infiltrates most health plans—by reducing costs through improved benefits, employers can use their health plan to change the financial wellbeing of the workforce.

Sbrocco has been programme director at Virtue Health, a private group purchasing consortium that allows employers to share risk, control costs, and increase benefits, since August 2017.

He was described as having extensive knowledge of the entire employee benefits industry, having started as a broker with local employer clients, and having grown into being involved in multiple parts both his clients’ and other employers’ health plans. Sbrocco knows how all parts of the risk continuum work together and has been involved in and taken risk in captives for a long time.

Sbrocco was said to possess a very reputable following among his peers, both younger and older, in the industry. He has been able to use various technology resources to create this following, and people listen to what he recommends. He’s said to have relationships with brokers, employers, third party administrators, managing general underwriters (MGUs), direct carriers, and captives and knows how all parties work together and the risk dynamics of each. These relationships bring all the entities together to form comprehensive products.

One of Sbrocco’s nominees wrote: “I have worked with John for four years and witnessed his interactions with brokers, employers, MGUs, carriers, and captives. John is very thorough in his decision-making and then communicating his message to these entities. He is adept at adapting to his audience and communicating the appropriate tone to whomever his specific audience is.

“John is as comfortable in front of a 2,000-employee life group as he is in front of 20 brokers. He is very rational is his decision-making and can weigh the pros and cons of a given situation.”